It’s a desire to shake-up watchmaking fundamentals, to astonish, to take by surprise, to bring a new dimension to reading time. It’s always with respect for the traditional values, skills, and exacting standards of Swiss Haute Horlogerie (or Swiss Fine Watchmaking).

This epic challenge, powered by the will to found and launch a new Swiss brand in the world of independent watchmakers, is GENUS

Sébastien Billières, the Free Spirit of Watchmaking

Watchmaker, instructor, entrepreneur, and co-founder of GENUS, Sébastien Billières successfully leverages an expertise in Fine Watchmaking acquired while working with some of the greatest in the field.

Throughout his watchmaking journey, Sébastien Billières’ guiding principle is and remains, “We live in an infinite universe, limited only by our beliefs.”

This free spirit dreams of an innovative, and continuously evolving concept of watchmaking that ventures into unexplored territory.

Catherine Henry, dynamism and entrepreneurial drive of a special calibre.

Graduate in Management Sciences, mentor, entrepreneur and now co-founder of a Fine Watchmaking brand, Catherine Henry is Chief Operations Officer at GENUS and spearheading the start-up’s launch and business development.

Starting from a blank page with GENUS has been a very stimulating challenge. When you venture into unknown territory as we are today with GENUS, you can’t expect the road to be an easy one, but we are proud of how far we’ve come so far. And we’re only at the beginning of our journey”.