The Brand

 

This watch marks the birth of the independent Geneva Watchmaking brand named by the two co-founders GENUS

It’s a World first: a Mechanical elements move seamlessly from one orbit to another AND give information about the time.

  • Two patents filed
  • The hour indices revolve around the periphery, pivoting 4 times by 1/4 turn to orient themselves in the reading direction
  • The tens-of-minutes are shown shown by the lead traveling indicator – named “the Genus” – which moves freely– as it moves freely on the figure 8 center path (infinity, analemma)
  • The precise minute is shown by the rotating dial in the traditional 3 o’clock position
  • Case, movement main plate and bridges, and complication module of 18K gold
  • Entirely manufactured in our independent workshop in Geneva
  • Conceived, developed and crafted following tradition and to the highest standards of Swiss Haute Horlogerie
  • Hand decorated and hand finished

Truly a new genus in the world of watchmaking. Its watchword: Freedom.

Sustainability

Ethical gold shines brighter

 

As ever, GENUS remains committed to sustainable development and suppliers are individually selected with environmental and social impact in mind. GENUS is dedicated to promoting the global standards of responsibility for its sector.

The case, movement main plate, bridges, and buckle are made of ethical 18K gold, certified by the Responsible Jewellery Council (RJC).

The leather strap is sourced from a supply chain with certified traceability.